CardPlus provides businesses with the tools to offset credit card processing fees through both dual pricing and surcharging. With dual pricing, you display a regular “card price” while offering a discount for cash payments, creating transparency and rewarding customers who pay with cash. With surcharging, a small fee is added to credit card transactions to cover processing costs. Both options reduce the financial burden on your business, but it’s important to choose the approach that fits your customer base and complies with local and state regulations. CardPlus helps you implement either method legally and effectively, giving you the ability to increase profit margins without sacrificing customer satisfaction or trust.